Data Driven Ad Performance

Platform Advantage

Data-based optimization

12 major categories, mass data tags

Measure the conversion value of each tag

Optimize tag weights according to conversion goal automatically

User profiling based on conversion tags

Multi-dimension Targeting

Attributes: age, gender, language, education background…

Region: country, province, city, LBS…

Device: device brand, operation system, network connection, operator…

Interest: key words, real-time interest, long-term interest…

Media: media categories, black/white list…

Creative: creative type, A/BTest, size, frequency of ads delivery…

Support native & video ads

Fully support native ads, increases the frequency to reach users

Video length and resolution adjust automatically according to the network

CDN global acceleration enables faster and better video ads experience

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