1. Game Evalauation.
Break the information gap, explore the road to optimization.Even in the internet era, it’s difficult to avoid an information gap.
In August 2020, the game was selected for the ”Tencent Casual Games Program” and reached over 100 million downloads and 4 million DAU. Although the game had already achieved success at home, it was difficult to understand whether it will attract international players.
The market in Europe and the United States has a completely different cultural background compared to China, and players preferences differ significantly.
The design of the game interaction directly affects the user experience.
According to the analysis, "MY DINO PARK" is more suitable for the European market and the United States market. Users there have high requirements for the interactive design of the game, so this is the main direction of optimization.
At the early stage, "MY DINO PARK" had a pretty complex UI design. The XTiming team offered a step-by-step plan to optimize the design. For example, at the beginning of the game, the [check-in interface] [collection interface] [Store interface] and other buttons should be set on the main interface or in the secondary menu, the [dinosaur] build should be set to multiple UI interactions or one UI interaction, and so on..
During the collaboration, XTiming prepared a detailed UI optimization plan, combining the developer's point of view with information about users of specific markets.