Tecno is one of the most influential mobile phone brands in emerging markets
Tecno is one of the most influential mobile phone brand in emerging markets. In 2017, its global shipments reach nearly 130 million, which is well received by users in Asia, Africa and Latin Africa. According to IDC data, Tecno accounts for 45% market share in Africa.
Based on user's habit of using folders to manage applications, AdTiming developed an application recommendation function for Tecno’s Hios system, which effectively improved app download. In addition, AdTiming customized exclusive monetization solutions for 7 Tecno’s applications. With a variety of monetization strategies, Tecno achieved rapid growth in monetization revenue.