Another year of Pocket Gamer Connects Helsinki! So glad that we were invited again. This year is a big
year for the mobile advertising industry, AdTiming believes that there are more and more worldwide
business opportunities will be discovered in conferences such as PGC, and so on.
AdTiming focuses on mutual benefits, win-win collaborations, and high-quality services. In PGC Helsinki,
our Publisher Relations Director Will Chen took an insightful speech there, which themed "Leveraging
ROAS for better UA and Monetization".
"ROAS is one useful metric compared to ROI, LTV, CPI&RR", Will said. Exactly, the aim of the speech is
helping our business partners define their User-Level ROAS and understand which users are valuable, so
you can maximize the revenue. AdTiming is always willing to share experiences and strategies of our own
In addition, the AdTiming sponsored party that night attracted a lot of participants from the
conference. We bet the night was full of laughs and joys, also congratulations to the lucky guest who
won an MI Black Shark Game Phone at the party.
A huge thank you to all the friends we met in Helsinki and made the event something truly special. Can't
wait for the next encounter in Paris.